2025 - Porfolio - Dang Manh Hung - banner
2025 - Porfolio - Dang Manh Hung - banner
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ABOUT ME

With 2 years of hands-on experience in Digital Marketing, I have managed SEO campaigns, paid advertising, and cross-channel performance analysis. My strength lies in data-driven thinking and developing marketing strategies that drive business growth. I’m passionate about leveraging digital strategies to drive innovation in the fintech and technology sectors.

Passionate

Digital Marketing, Growth Hacking, and applying technology to business.

Interests

Technology, Fintech, and creative solutions for Vietnamese businesses.

Career Goal

Aspiring Growth Marketer, contribute to the development of startups.

EDUCATION

Oct 2022 – Dec 2026

Bachelor of Business Administration – International Business

MV Thien Am - Ky luc Viet Nam
dabate in university
present

EXPERIENCE

Digital Marketing Intern – Viettel Digital

Sep 2025 – Present
landing page vtm
SEO vtm
push app vtm
  • Conducted keyword research and planned the publication of 700 SEO articles; optimized schema markup and built backlinks, resulting in 83% of articles ranking in Google’s Top 10 for keywords such as “Loan” and “Savings.”
  • Supported the optimization of the app and landing page for the voucher campaign, generating 75,000 clicks from the website to the app, resulting in 14,000 installs and 82,000 transactions.
  • Trained a team of interns to produce AI-powered SEO content, analyzed performance metrics, and prepared weekly keyword ranking reports.

530,000

14,000

82,000

Clicks

Installs

Transactions

Performance Marketing Specialist – Van Long Wood

Jan – Jun 2025
  • Developed and executed an IMC marketing plan, managed customer relationships through Haravan, and monitored ad performance via Looker Studio for continuous optimization.
  • Organized livestream campaigns, optimized product content and paid ads across Shopee, TikTok, and Website, resulting in a 41% increase in e-commerce orders.
  • Managed Fanpage content and implemented Facebook Ads remarketing targeting website audiences, boosting the conversion rate from 3% to 42% and achieving a ROAS of 5.55.

1,114

300+

280,000+

Followers

Leads

Reach

Ket qua VLW
thuc thi vlw
thuc thi vlw
thuc thi vlw

Google Ads Executive – Van Long Wood

Sep – Dec 2024
valongwood web
thuc thi vlw
thuc thi vlw
thuc thi vlw

  • Conducted keyword research using Google Keyword Planner & SEMrush, grouped keywords into ad groups, and designed ad copies with extensions, images, and video formats.

  • Launched multi-format Google Ads campaigns (Search, Display, Shopping), monitored performance, and optimized bidding strategies.

  • Improved ad quality through continuous adjustments of ad copy, negative keywords, and landing page optimization.

72,159

9,200

5.5

Impressions

Ad clicks

ROAS

SEO Team Lead – Ba Nam Thong Tin Restaurant

Jan – Jun 2024

  • Designed and developed the WordPress website, conducted keyword research with SEMrush, and optimized on-page & off-page SEO, bringing 63 keywords to Google’s Top 100 and 7,800+ organic visits.

  • Optimized Google Maps SEO via product keyword insertion and Google Business Profile management, achieving 80,000+ views, 2,000+ direction requests, and 240 positive reviews.

  • Conducted keyword & content planning (300+ keywords, 5 pillars), produced 40+ SEO articles, improved on-page SEO, built backlinks, and tracked performance through GA4, Ahrefs, and GSC for continuous growth.

68

89

21,800

Top keywords

Social entities

Visits
thuc thi ba nam
thuc thi ba nam
thuc thi ba nam
thuc thi ba nam

Social Media Executive – Little Flower Shop

Sep – Nov 2023

  • Planned and executed a social media content strategy with 35 posts (images, reels, memes, tips), ensuring brand storytelling (“Your child’s style, your happiness”) while engaging parents through relatable content.

  • Launched and optimized Facebook Ads campaigns: one to increase followers, another to drive engagement; combined with seeding on personal accounts and groups to maximize exposure.

594,000

700

50%

Impressions

Followers

Target costs

Digital Marketing Intern – Viettel Digital

Sep 2025 – Present
landing page vtm
push app vtm
SEO vtm
  • Conducted keyword research and planned the publication of 500 SEO articles; optimized schema markup and built backlinks, resulting in 83% of articles ranking in Google’s Top 10 for keywords such as “Loan” and “Savings.”
  • Supported the optimization of the app and landing page for the voucher campaign, generating 75,000 clicks from the website to the app, resulting in 14,000 installs and 82,000 transactions.
  • Trained a team of interns to produce AI-powered SEO content, analyzed performance metrics, and prepared weekly keyword ranking reports.

Performance Team Leader – Van Long Wood

Apr – Jun 2025
Ket qua VLW
thuc thi vlw
thuc thi vlw
thuc thi vlw
  • Developed and executed an IMC marketing plan, managed customer relationships through Haravan, and monitored ad performance via Looker Studio for continuous optimization.
  • Organized livestream campaigns, optimized product content and paid ads across Shopee, TikTok, and Website, resulting in a 41% increase in e-commerce orders.
  • Managed Fanpage content and implemented Facebook Ads remarketing targeting website audiences, boosting the conversion rate from 3% to 42% and achieving a ROAS of 5.55.

Google Ads Specialist – Van Long Wood

Sep – Dec 2024
valongwood web
thuc thi vlw
thuc thi vlw
thuc thi vlw

  • Optimized websites and landing pages, boosting UX with 72K+ impressions, 3.2K clicks, and 4 qualified leads/day.

  • Researched and segmented high-impact keywords via Google Keyword Planner & SEMrush; created ad groups and multi-format Google Ads (Search, Display, Shopping).

  • Executed A/B testing, refined ad copies, bidding, and negative keywords to enhance ad quality and engagement.

SEO Team Leader – Ba Nam Thong Tin Restaurant

Apr – Jun 2024
thuc thi ba nam
thuc thi ba nam
thuc thi ba nam
thuc thi ba nam

  • Designed and developed the WordPress website, conducted keyword research with SEMrush, and optimized on-page & off-page SEO, bringing 63 keywords to Google’s Top 100 and 7,800+ organic visits.

  • Optimized Google Maps SEO via product keyword insertion and Google Business Profile management, achieving 80,000+ views, 2,000+ direction requests, and 240 positive reviews.

  • Conducted keyword & content planning (300+ keywords, 5 pillars), produced 40+ SEO articles, improved on-page SEO, built backlinks, and tracked performance through GA4, Ahrefs, and GSC for continuous growth.

Social Media Executive – Little Flower Shop

Sep – Nov 2023
  • Planned and executed a social media strategy with 35+ posts and seeding activities, growing 700+ followers and reaching 300K+ users in 2 months.
  • Launched and optimized Meta Ads campaigns for engagement and follower growth, cutting costs by 50% through precise audience targeting.

TECHNICAL SKILLS

Marketing Analytics

Google Analytics 4 95%

Google Tag Manager 90%

Data Studio/Looker 88%

Cohort Analysis 82%

Performance Marketing

Facebook Ads 92%

Google Ads 88%

TikTok Ads 85%

Conversion Optimization 87%

Creative & Content

Content Strategy 90%

UX Writing 85%

Video Marketing 80%

Brand Positioning 83%

Marketing Analytics

Google Analytics 4 95%

Google Search Console 90%

Data Studio 88%

Cohort Analysis 82%

Performance Marketing

Facebook Ads 92%

Google Ads 88%

TikTok Ads 85%

Conversion Optimization 87%

Creative & Content

Content Strategy 90%

UX Writing 85%

Video Marketing 80%

Brand Positioning 83%

PROJECTS

Personal Projects

Delivered a lean, purpose-built CRM solution that reduces manual workload, increases operational accuracy, and centralizes key business processes within a single, easy-to-use interface.

  • Architected the system using AI-generated code workflows in Cursor.

  • Implemented data models, CRUD operations, business logic, and UI components.

  • Conducted functional testing on local environment to ensure stability and accuracy.

  • Deployed the application publicly for continuous, real-world operational use.

 

project tiktok

@pandamhero is a TikTok channel I built and managed independently, focusing on tech product reviews and affiliate marketing. The goal of the project is to create short-form, high-conversion content that drives clicks and sales through affiliate links.

Key Metrics

  • 450 followers

  • 120,000+ total video views

  • Top-performing video: 115,000+ views

  • Average affiliate link CTR: 4–6%

  • Conversion rate: 2–3%

Academic Projects

Team Leader – Marketing Challengers 2025

Jul – Aug 2025
marketing challenger
marketing challenger
marketing challenger
marketing challenger
marketing challenger
marketing challenger
marketing challenger
marketing challenger
marketing challenger
marketing challenger
marketing challenger

Team Leader – Design Thinking in Action 2025

May – Jul 2025
plan met ev
plan met ev
plan met ev
plan met ev
plan met ev
plan met ev
plan met ev
plan met ev
plan met ev
plan met ev
plan met ev
plan met ev
plan met ev

Team Leader – Cultural Preservation Campaign

May – Jul 2024
an hoi
an hoi

chứng chỉ Skillking

Higher Diploma in Digital Marekting

 

August 16, 2025

Awarded Higher Diploma in Digital Marketing with Grade A from Skillking, recognizing outstanding performance and completion of a professional program.

Social Media Marketing

July 17, 2025

Learn social media strategy, analytics, and AI tools to grow influence, engage audiences, and drive brand success.

Chi tiết

International Marketing & Cross Industry Growth

May 23, 2025

Focuses on Cross Country & Cross Industry Innovation, covering B2B, Healthcare, Hospitality, Sports, and Entertainment.

Chi tiết

Academic English: Writing

Sep 22, 2025

Congratulations on completing all four courses and the capstone project in the Academic English: Writing specialization. Chi tiết

Chinese for HSK 2

April 15, 2025

HSK2 expands vocabulary to 300 words, strengthens grammar, and improves listening and speaking for everyday Chinese communication.

Chi tiết

International English Preparatory Program

October 12, 2023

Develops language proficiency, academic skills, and cultural awareness for learners entering English-medium higher education.

Chi tiết

Preparing Data for Analysis with Microsoft Excel

March 13, 2025

Focuses on data preparation techniques in Excel, including cleaning, organization, and transformation for analysis.

Chi tiết

Information​ ​Systems

January 16, 2025

Specialization on solving business problems through IT solutions, system specifications, and enterprise or custom implementations.

Chi tiết

Human Resource Management: HR for People Managers

September 13, 2024

Specialization in HR skills: recruiting, retention, performance management, and compensation, applied through a Capstone Project.

Chi tiết

Leading: Human Resource Management and Leadership

May 16, 2024

Specialization on organizational leadership: talent strategy, agile leadership, vision creation, and driving change in complex environments.

Chi tiết

Academic Skills for University Success

September 17, 2023

Prepares learners for English-medium university study by building academic skills, cultural awareness, and preparedness.

Chi tiết

Academic English: Writing

Sep 22, 2025

Congratulations on completing all four courses and the capstone project in the Academic English: Writing specialization. Chi tiết

chứng chỉ Skillking

Higher Diploma in Digital Marekting

 

August 16, 2025

Awarded Higher Diploma in Digital Marketing with Grade A from Skillking, recognizing outstanding performance and completion of a professional program. Chi tiết

Social Media Marketing

July 17, 2025

Learn social media strategy, analytics, and AI tools to grow influence, engage audiences, and drive brand success.

Chi tiết

International Marketing & Cross Industry Growth

May 23, 2025

Focuses on Cross Country & Cross Industry Innovation, covering B2B, Healthcare, Hospitality, Sports, and Entertainment.

Chi tiết

Chinese for HSK 2

April 15, 2025

HSK2 expands vocabulary to 300 words, strengthens grammar, and improves listening and speaking for everyday Chinese communication.

Chi tiết

Preparing Data for Analysis with Microsoft Excel

March 13, 2025

Focuses on data preparation techniques in Excel, including cleaning, organization, and transformation for analysis.

Chi tiết

Information​ ​Systems

January 16, 2025

Specialization on solving business problems through IT solutions, system specifications, and enterprise or custom implementations.

Chi tiết

Leading: Human Resource Management and Leadership

May 16, 2024

Specialization on organizational leadership: talent strategy, agile leadership, vision creation, and driving change in complex environments.

Chi tiết

Human Resource Management: HR for People Managers

September 13, 2024

Specialization in HR skills: recruiting, retention, performance management, and compensation, applied through a Capstone Project.

Chi tiết

Academic Skills for University Success

September 17, 2023

Prepares learners for English-medium university study by building academic skills, cultural awareness, and preparedness.

Chi tiết

International English Preparatory Program

October 12, 2023

Develops language proficiency, academic skills, and cultural awareness for learners entering English-medium higher education.

Chi tiết

FREELANCE

Content SEO Collaborator – GBC Media

Nov 2025

SEO Specialist – chothuevietmap.com

Oct 2025 – Present

  • Supported and advised on migrating the website from HTML to WordPress, rebuilding the interface with Elementor to enhance user experience and SEO performance.

  • Conducted keyword research, planned content strategy, and wrote 50 SEO-optimized articles (3,000–5,000 words); optimized schema markup and implemented backlink strategies.

  • Monitored and analyzed SEO performance using Spineditor, achieving 418 keywords ranked in Google’s Top 5 search results.

BLOG

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Let’s Connect and Create Something Impactful!

Ready to bring fresh perspectives and data-driven strategies to your marketing team. Let’s discuss how we can drive growth together.

manhhung83123@gmail.com

+8470 616 4321

Why Choose Me for Your Team?

  • Fresh Gen Z Perspective

Native understanding of digital trends and youth culture

  • Multi-Platform Expertise

Experience across social media, paid ads, and content strategy

  • Data-Driven Approach

Every decision backed by analytics and measurable results

  • Proven Track Record

Delivered 1M+ reach and multiple successful campaigns

Why Choose Me for Your Team?

  • Fresh Gen Z Perspective

Native understanding of digital trends and youth culture

  • Multi-Platform Expertise

Experience across social media, paid ads, and content strategy

  • Data-Driven Approach

Every decision backed by analytics and measurable results

  • Proven Track Record

Delivered 1M+ reach and multiple successful campaigns