Performance Digital Media – OTech
Dec 2025 – Present
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Manage and optimize Facebook advertising for a 30-dealer network, allocating a VND 350M monthly budget to generate VND 26.2B in revenue.
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Restructure campaign frameworks to streamline reporting and build a Fanpage data collection system to develop a reusable content library, reducing campaign setup and reporting time by up to 95%.
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Analyze and propose optimization solutions for the AIO website roborock.com.vn and the Roborock Flagship website.
Performance Marketing Excutive – Van Long Wood
Dec 2024 – Jun 2025
- Planned and executed integrated IMC and performance marketing campaigns across Facebook, Google, Shopee, TikTok.
- Increased Facebook conversion rates from 3% to 42% and generated 300+ leads through remarketing campaigns targeting video viewers.
- Delivered 72,159 impressions and 9,200 clicks from Google Ads by optimizing ad structure, keyword strategy, and creative content.
- Drove a 41% increase in e-commerce orders through livestream campaigns and product SEO optimization.
Social Media Executive – Little Flower Shop
Sep – Nov 2023
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Planned and executed the development of social media channels from scratch, leveraging Facebook Ads to build brand awareness, achieving 600,000 impressions, 726 followers, and reducing costs by 50% compared to the initial projection.
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Strengthened community engagement by seeding content across parent-focused groups and personal profiles, driving 20% of total organic interactions back to the page.
