Performance Digital Media – OTech
Dec 2025 – Present
-
Manage and optimize Facebook Ads for 30 dealers and three flagship stores (HCM, HN), allocating VND 550M during Tet to generate VND 62B in revenue while maintaining cost per message below VND 20,000.
-
Restructure campaign frameworks to streamline reporting, and build a Fanpage data collection system to develop a reusable content library, reducing campaign setup and reporting time by up to 95%.
-
Analyze and propose optimization solutions for the AIO website (roborock.com.vn), and define the strategic direction for developing the official Roborock Flagship website.
Performance Marketing Excutive – Van Long Wood
Dec 2024 – Jun 2025
- Planned and executed integrated IMC and performance marketing campaigns across Facebook, Google, Shopee, TikTok.
- Increased Facebook conversion rates from 3% to 42% and generated 300+ leads through remarketing campaigns targeting video viewers.
- Delivered 72,159 impressions and 9,200 clicks from Google Ads by optimizing ad structure, keyword strategy, and creative content.
- Drove a 41% increase in e-commerce orders through livestream campaigns and product SEO optimization.
Social Media Executive – Little Flower Shop
Sep – Nov 2023
-
Planned and executed the development of social media channels from scratch, leveraging Facebook Ads to build brand awareness, achieving 600,000 impressions, 726 followers, and reducing costs by 50% compared to the initial projection.
-
Strengthened community engagement by seeding content across parent-focused groups and personal profiles, driving 20% of total organic interactions back to the page.
