Performance Digital Media – OTech
Dec 2025 – Present
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Lead the nationwide Flagship & Authorized Store network while managing Facebook Ads across dealer channels, driving ~100 ROAS from a VND 300M/month budget while maintaining cost per message below VND 20K.
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Build marketing automation workflows for the store network, enabling automated content reposting, sales support, and reporting processes while reducing operational workload by 95%.
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Analyze and propose optimization solutions for the AIO website (roborock.com.vn), and define the strategic direction for developing the official Roborock Flagship website.
Performance Marketing Excutive – Van Long Wood
Dec 2024 – Jun 2025
- Planned and executed integrated IMC and performance marketing campaigns across Facebook, Google, Shopee, TikTok.
- Increased Facebook conversion rates from 3% to 42% and generated 300+ leads through remarketing campaigns targeting video viewers.
- Delivered 72,159 impressions and 9,200 clicks from Google Ads by optimizing ad structure, keyword strategy, and creative content.
- Drove a 41% increase in e-commerce orders through livestream campaigns and product SEO optimization.
Social Media Executive – Little Flower Shop
Sep – Nov 2023
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Planned and executed the development of social media channels from scratch, leveraging Facebook Ads to build brand awareness, achieving 600,000 impressions, 726 followers, and reducing costs by 50% compared to the initial projection.
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Strengthened community engagement by seeding content across parent-focused groups and personal profiles, driving 20% of total organic interactions back to the page.
